Property Portals - It is a matter of being in the right place at the right time to a degree and to ensure you spread your marketing dollar, pound or Euro...whatever - amongst the stronger of the names. Those looking generally will often start at a generic site looking for 'international property' or 'overseas property' - those looking for specifics will type in a specific. Look for portals that allow the insertion of title tags, descriptions and meta tags (although some question the use of these it is still relevant to a part. It also depends on where you are as a name like Primelocation or Viviun who are strong but have no relevance to people not in the UK or USA.
Agents who are seeking to build traffic should take a long term view - at least a year and build on the fact that listings get indexed over time.
International Property Directory has generated some 10,000 page views in less than a year for some agents but it can be hard to quantify a sale or a lead at times as users will see a property on one site - check it out on another or go and ask a local agent to check it out for them who may in turn have their own connections to another portal.
They do work but not as a flash in the pan affect which some people expect. If your property takes 6 months or more to sell locally why would you expect to sell internationally in 5 minutes - but sellers do!
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