Egypt, Saudi Arabia, South Africa and the UAE are the most attractive consumer markets in Africa and the Middle East and also attractive investment destinations. Investment levels are highest in the UAE, boosting economic growth prospects there. All investment destinations exhibit strength and weaknesses, which potential investors need to be aware of.
Investment levels are one of the main determinants of economic growth potential. The United Arab Emirates (UAE) has the highest levels of investment among the most attractive economies of Africa and the Middle East, signalling investment opportunities and great potential for future economic growth. The other major consumer markets of Africa and the Middle East are Egypt, Saudi Arabia and South Africa, taking into account the size of the economy, economic growth and population size. They too offer investment interesting opportunities.
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